News
According to the American Marketing Association, the world’s most productive marketing researchers over the past five years include Smith School professors Michael Trusov, Michel Wedel and Jie Zhang
First it was The New York Times. Then The Baltimore Sun. Now The Washington Post has followed suit, requiring online readers to buy a subscription.
If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use.
Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.
College Park, Md. – September 12, 2013 – Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H.
Air dates: Thursday, September 12, 2013, 7:30 p.m.; Sunday, September 15, 2013, 7:30 a.m.
Twitter, Facebook, discussion blogs, review sites – consumers are out there talking about businesses and products, and those business should be paying attention. How can marketers monitor these online conversations use it to their advantage?
College Park, Md. – September 10, 2013 – The undergraduate business program at the University of Maryland’s Robert H. Smith School of Business jumped to No. 18 in the nation in the latest edition of U.S. News & World Report’s “America’s Best Colleges,” published today.
This summer, academic experts and business leaders from 28 countries gathered in Taiwan for the 22nd annual Frontiers in Service Conference, sponsored by the Center for Excellence in Ser